Using Articles to Build Your List |Maryjane's Blog

Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic.  With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle.  Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time. 

Maryjane Angelo

Adwords Campaigns - Beginners Tips |Maryjane's Blog

When you are setting up adwords campaigns, it's very important to take the time to do it right. Adwords is a fairly unforgiving advertising method, if you don't know what you're doing and you don't set your campaigns up the right way you will spend a ton of money, and you won't make one red cent.

I would highly recommend that you find a course, or a mentor who can walk you through the complexities of pay per click (PPC) advertising before you just plunk down your money and hope for the best. This isn't Atlantic City.

Another thing to keep in mind is that the keywords you choose for your campaign can make all the difference. Some people make the mistake of trying to use the highly competitive keywords related to the market they are in. One or two word keywords will get the most traffic so of course, they are also the most competitive and the most expensive.

Instead focus your efforts on longer keyword phrases, also called long tailed keywords. Phrases that have 3, 4 or even 5 words in them. It's true, they won't have the same high monthly searches (though many of them will still get a lot of monthly searches) but they also won't have the competition and the very steep bid prices.

When you have your keywords picked out you want to make sure that you write an ad that is very relevant to your website or offer, where ever you are sending traffic.  Google will penalize you if your ad isn't relevant since they don't want their searchers to have a bad experience.

Part of that penalty will be to be charged more per click than someone who is targeting the exact same keyword but has a highly relevant ad.  How do they determine relevance? Well, for one thing it's based on the percentage of clicks your ad gets. Let's say your ad is displayed a thousand times, but in all those times it's only clicked on once. To Google that means your ad isn't on target and they will penalize you.

Another thing to keep in mind with all the major search engines is that they can, and do, change the rules frequently and when ever they want. So you could have a very effective PPC campaign running one day and the next they've decided that something you are doing is wrong and they penalize you. Now, that probably doesn't happen very often but it's important to be on the lookout for. Make sure you stay up to date on the terms of service.

It's also very important for you to test your ads. Run several versions with different headlines, different body, etc. Find which combinations works best. Only make one change at a time when you are testing so you can pinpoint what has increased, or decreased, the ads effectiveness.

Successful adwords campaigns can be a tricky proposition. Just make sure that you set up a realistic budget and test, test, test. That is the best way to assure yourself of a profitable campaign.

Maryjane Angelo

Adwords Account - How To Avoid The Nightmare | Maryjane's Blog

Unfortunately, when you're a fairly small fish in a big pond you have to play by the rules or you will get kicked out of the pond. No where is this more true than when it comes to your adwords account. Google is one mighty big fish and what they say goes, period. If you want to advertise on their Pay Per Click (PPC) network you had better be prepared to play by their rules or they will ban you and that will be one less stream of traffic you'll be able to rely on.

http://www.12path.com/imso/mja1/

Google Adwords can provide you with a ton of very qualified traffic, and it can do it pretty quickly, but it's not without it's pitfalls. One of the things Google really looks for these days is a quality site. The days of mediocre sites is gone. Google expects, and demands, quality sites for their searchers. If you don't deliver you'll be gone, there won't be a negotiation, you'll just be gone. Google doesn't have to explain why you've been banned either, and they won't, one day you'll have a successful campaign and the next you'll be done and so will a big portion of your traffic (which is one reason why you should never rely on just one source of traffic for your site). In order to avoid this nightmare scenario, it's important you don't do anything that would put Google on high alert. Here are a few things to keep in mind:

1. Carefully read and follow the terms of service that Google spells out when you sign up for your account. one of the most important things to remember is that you can not direct link your ad to an affiliate offer. You must drive the traffic to your own website where you can then direct them to your affiliate offer. That is probably one of the most common mistakes people make. They think that Google is so big they won't notice, and they may not, for a while. But when they do you'll be banned. It's just not worth the risk. Put up a great blog.

 2. Make sure that the website you send your traffic to has some truly quality content. Don't just throw up some dumb blog or website with one article on it and expect that that will be ok, it won't. Again, Google's main concern is for their customers and,newsflash, that's not you. It's the people who search online. If Google doesn't think that their searchers will get what they're looking for when they visit your site, they will ban you. Hey, I don't mean to scare you, I'm just trying to point out that you have to be careful when you're dealing with 'The Big G'. They have their rules and they expect you to follow them. Don't forget, you're just a visitor in their kingdom and they expect you to carry your fair share of the weight and follow their rules. When you set up your adwords account make sure you read, understand and follow all the rules to avoid the nightmare from 'Big G'

Maryjane Angelo

Adwords For Free - 3 Tips And More| Maryjane's Blog

While there is no such thing, legitimately at least, as adwords for free, there are many places online that will provide you with a lot of free tips and tricks to get the most out of your Adwords accounts.

But before you head off to Google to do a search there are a few things you need to keep in mind:

1. Adwords is a fairly complicated method for generating traffic. If you follow advice from someone who really isn't qualified it can cost you more than money. If you disobey the terms of service Google has established you might well get banned and that would be very, very bad for business.

2. In order to really master Adwords you will need to find not only the training but you will need to be able to spend money while you aretesting your ads . The truth is that no matter how good the training you get is, it will still take time for you to tweak and perfect your ads. During this time you will almost be guaranteed to spend way more money than you make.

3. Google is always making changes to their Adwords platform. In order to get the most out of any tips or tactics you may find online it's important that you make sure that whoever is providing the tips has the most up to date information. You will really screw yourself if you follow outdated information.

Now,when it comes to managing your own Adwords accounts you need to keep some things in mind too. For one thing, you will need to track your results. Many people seem to think that this step is a hassle and they ignore it, but the truth is that you have to know where your clicks are coming from and how much they are costing you. If you try to guess, you will waste a ton of money.

It's important to test all your ads to find out what combination of headlines and body work the best. To do that you will have to make changes to the ad until you can pinpoint the exact right combination.  Make sure that during the testing stage you only make one change at a time. If you change more than one element during your test you won't have any way of knowing which change actually worked.

Don't go into your Adwords account as if you were in Vegas. What I mean by that is don't place all your eggs in one basket, don't blow all your money on one campaign. That never really works. Since you will need to test ads and you probably will make very little, if any, money during the test it's imperative that you set a realistic ad budget and don't go over that budget. That way you'll have enough money to follow through and find the ads that work.

If you really want to do an Adwords campaign the right way you'll probably be better off skipping the adwords for free hype and find a legitimate course that can explain the complexities of pay per click to you.

Maryjane Angelo

Adwords Marketing - Equals Traffic - Equals Dollars | Maryjane's Blog

Using Google Adwords marketing is one of many ways you can promote your website and get a lot of very targeted traffic.  This form of advertising is very effective, if you know how to do it. If you don't know how to do it, it will get very costly very quickly. Unless you have money to burn, you really should consider taking the time to fully learn all the ins and outs of using this method for getting traffic.

The two biggest advantage of using Pay Per Click (PPC) marketing is that it's fast and the traffic you get will be very targeted (it's not just about getting thousands of visitors to your site. If those people aren't really interested in what you are selling they won't buy... period. You want customers not just visitors). Getting the traffic quickly is a wonderful thing for anyone who wants to make money online. It's a numbers game and the more visitors you can get to your offer or website, the more sales you'll make. It's as simple as that.

The biggest down side to using PPC in general and Adwords in particular is it will cost, sometimes a lot.  There is a steep learning curve and just when you've got a successful campaign going it's not uncommon for Google to make changes that will affect your campaign. 

It is expensive to run a successful Adwords campaign, especially in the beginning. Why? Because when you're first getting a campaign set up you are learning what works and what doesn't. To really dial it in and make sure you are getting the most out of your ads you will need to test, and while you are testing you will be spending money.

That doesn't mean you won't be making any, but it does mean that until you find the right combination of headline, keywords, and body of an ad you will likely pay more for clicks than you'll make in sales.

When you are testing your ads make sure that you only change one thing at a time. For example, run the ad, than change the headline than run it again. Did your clicks go up or down? If they went up keep the second headline but change the body copy. Did your clicks go up or down? Keep doing that until you have a winning ad.

I know this article is about PPC and Adwords and I don't want to get too far off topic, but there is something else you need to keep in mind because if you don't, it will cost you. And that is, that the clicks are only half of the story. Even if you've tweaked your ad so you've got a great ad that gets a lot of clicks, if those people don't make a purchase, or sign up to your list when they visit your website you've essentially wasted the money on the click. While tweaking your ads don't forget about your website copy too.

Adwords marketing can work well if you know how to do it properly. Take some time to learn how, set a realistic ad budget and keep testing. That's the best way to leverage the power of Google.

Maryjane Angelo

Adwords Suggestion Tool For Profitable Keywords | Maryjane's Blog

Doing business online means that your primary goal is to get traffic to your website. There are many methods you can use to generate that steady stream of traffic: Pay Per Click, Search Engine Optimization, and article marketing. All of these methods have one thing in common: you have to have a good list of keywords for them to work.  That's why many online marketers turn to Googles adwords suggestion keyword tool.

There are other programs online that will help you find great keywords, but most people stick with the giant and use the Google keyword tool. This tool will give you most of the information you'll need to set up successful advertising campaigns online.

Of course, as with everything, the keyword tool is not the do all end all. It's a really good place to start but you really have to drill down to find as many possible results as you can.

Most people will use this basic approach when doing their keyword research: type in a broad phrase and then take some of the results and drill those down even further.

Enter a general term and make note of the results. Depending on what you are using the keywords for, you may want to set the keyword tool to show you specific things such as the estimated cost per click, or the amount of competition, etc. 

Once you've gotten a general list of possible keywords to target you can then get more specific in your search. For example, if you're searching for dog toys you would enter 'dog toys' in the keyword tool.  You will get back a fairly comprehensive list but you can than take those results and narrow them down further.

So if you got the term homemade dog toys you may be able to further hone that down to wooden home made dog toys. You get the idea. Start broad and narrow your selections down until you've got a complete list of highly targeted keywords to use for your online advertising campaigns. 

The narrower you make your list the more targeted, and likely to actually make a purchase, your visitors will be. Also, you'll have less competition for the term wooden homemade dog toys then you would for dog toys. True, you'll also have fewer searches but the searchers you do have will be very targeted and they won't cost you as much.

Don't get too caught up the estimated cost per click numbers. These are only estimates. The actual amount you, or anyone else, pays for a given keyword can vary significantly based on several factors such as the quality score Google assigns to your ad.

The more clicks your ad gets the higher the quality score you'll receive. If you have a high quality score your ad will show up higher in the results and you'll pay less for the keyword.

The Adwords suggestion keyword tool is a great place to start your keyword research for any type of online advertising you need to do. Just don't fall into the trap of believing that it's going to give you every result for any given keyword and make sure to keep in mind that the results you get will largely be estimates and not exact numbers.


Maryjane Angelo